AGB Nielsen on the verge of another ‘ratings’ complaint

TRT files complaint against ratings firm

June 19, 2009 – The Turkish Radio and Television Corporation (TRT) has filed a complaint with the Competition Board against the Television Audience Research Committee (TİAK) and AGB Nielsen, accusing the latter — the only company that collects popularity ratings for TV programming in Turkey — of manipulating the data it supplies.

The Anatolia news agency reported yesterday that the TRT Directorate General filed a complaint on June 16 pursuant to the Law on the Protection of Competition. The TRT cited “TİAK’s awarding of the ratings contract solely to AGB for many years and AGB’s alleged irregularities in its selection of panel members, changes to panels and processing of raw data” as the reasons for its complaint.

Two weeks ago, the TRT Directorate General filed a criminal complaint against TİAK and AGB Nielsen with the Ankara Public Prosecutor’s Office. The TRT has also requested that the Radio and Television Supreme Council (RTÜK) exercise its authority to issue an official statement regarding the situation and institute a system to verify AGB Nielsen ratings data.


It could be noted that ABS-CBN Broadcasting Corporation filed a civil case against AGB-Nielsen Media Research Philippines for continuing to release nationwide TV ratings despite information that metered households used to gauge nationwide TV ratings have allegedly been tampered.

AGB Nielsen complaint article from Turkey is broken from here.

AGB Nielsen logo is broken from here.

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